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Our Vision, Mission and Values

Our Vision
To provide our customers with the most effective solutions to help them best manage their financial futures, while creating long lasting value for all stakeholders.

Our Mission
To be the preferred bank of our customers through operational excellence and international service quality; and of our employees with the highest level of ethical and moral values.

Our Values
Everybody needs trustworthy, determined, sensible and accessible banks that act wise and ensure excellence in services. With these values, we will enrich our customers even further, and introduce a brand new banking approach in Turkey.